Charles Lee is the Founder and CEO of Ideation, an idea-execution company dedicated to helping executives and brands grow through strategic clarity, innovation, and smart brand execution. Known for bridging the gap between vision and results, he has worked with leaders and organizations including Toyota, Google, Wells Fargo, NBCUniversal, and (RED). A sought-after advisor, speaker, and facilitator, Charles regularly shares expertise on leadership, innovation, brand strategy, executive presence, and inclusive growth. He is currently developing new content centered around Design Your Good Life, empowering others to create lives and careers that are both meaningful and impactful.
Tell us about yourself and how many books you have written.
My name is Charles Lee and I’m the CEO of Ideation, a firm specializing in strategic clarity and smart brand execution for executive leaders and their respective brands. I’ve written two books, “Design Your Good Life” and “Good Idea. Now What?”
What is the name of your latest book and what inspired it?
“Design Your Good Life” – Over the past few decades of consulting and advising leaders from multiple industries, I saw a common theme: Unless we stay intentional in the way we design our lives, we’re bound to experience drift away from our purpose, values, and passions. This inspired me to create a visual framework to help people refocus, realign, and design the kind of like that they would deem “good” and be proud of.
Do you have any unusual writing habits?
I’m not sure if this is unusual, but I spend a significant amount of time working through my logic flow and developing a detailed outline whenever I write. Once I do these activities, the actual writing portion flows out really well with little friction.
Which authors or books have influenced you?
I’ve appreciated the work of authors like Seth Godin, Clayton Christensen, Jim Collins, Brené Brown, and Peter Drucker. They each excel at rigorous research, distilling complex ideas into clear insights, and communicating with a direct, relatable style.
What are you working on now?
I’m currently working on live learning experiences around my book “Design Your Good Life” as well as researching and exploring future book ideas.
What is your preferred method or website for promoting your books?
My website is CharlesTLee.com and the direct link to my book is DesignYourGoodLife.com
Design Your Good Life is available for purchase from major retailers including Amazon.
https://www.amazon.com/Design-Your-Good-Life-Discovering-ebook/dp/B0GX32B3BJ/