Born to be (Unconsciously) Biased: Strategies to Unbias Your Business Decision Making
By Fabi Fugazza
Independently Published
Published: March 9, 2025
ISBN: 9781068398544
Genre: Business Book, Business Diversity & Inclusion, Self Development
No activity in organisations is more important than decision making.
Unconscious biases, however, cloud our view, and threaten our ability to make optimal, rational decisions. These biases impact our thinking without us even being aware of it, so, because we don’t see our own unconscious biases, we often feel our decisions are based purely on “merit”.
This is not so. This book will lift the cloud, explain why decisions made purely on merit are generally a “myth”, and show you how unconscious bias impacts your decisions. This book will then provide you with practical strategies to minimise bias in your decision-making processes, helping you to optimise your organisational decision making and your organisation’s outcomes.
About the Author
Fabi Fugazza ANZAM LLB BBusComm MMgmt GDLP is a management expert, author, international academic and lawyer with extensive experience in equity initiatives, human/civil rights and organisational management.
She has owned unconscious bias consulting and training business jObjective since 2018, is Co-Executive Director of the Italy-based human/civil rights coalition CILD and is a multi-award-winning academic at two universities based in Australia. She has taught unconscious bias, law, business, and social sciences in undergraduate and graduate programs across three continents, and in executive education programs. She is a former Lead Scientific Adviser of New York University’s Public Interest Law Clinic in Paris, has delivered several CPDs on unconscious bias, and has worked with non-profit organisations for over 15 years.
